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From Transactional
to Transformational
Build belief and then revenue.
Fundraising and storytelling aren't separate skills. They're two sides of sustainable support.
This course exists because three practitioners kept having the same conversation: "Fundraising and storytelling aren't separate skills. They're two sides of sustainable support. Too many organizations are struggling with this. But not for the reasons most courses address." They're struggling because these two critical skills are always taught separately - when in reality neither works without the other. Because in actual organizations, with actual donors, they're inseparable. This course finally treats them that way - with equal emphasis, depth and integration.
(Not your average) fundraising course
This course brings deep fundraising and development experience together with decades of brand strategy and storytelling expertise - because sustainable revenue requires both.
Kevin Kelsick and Mauricio Giammattei have spent decades building brands and strategies for organizations from Fortune 500s to grassroots non-profits of 1. Glenn Kaufhold has spent his career in the trenches of nonprofit development, helping organizations build sustainable revenue through donor-centered strategies.
Together, they've seen the same pattern: the organizations raising sustainable revenue aren't the ones with the best tactics - they're the ones who've mastered the integration of clear storytelling and strategic fundraising.
Most fundraising courses ignore story clarity. Most storytelling courses skip fundraising strategy. We integrate both - because that's how it actually works. This isn't a storytelling course with some fundraising tips tacked on. And it's not a fundraising course that mentions storytelling in passing. It's the course that finally treats them as partners in building sustainable support.
In 7 weeks, you'll learn:
- Proven fundraising strategies: Development planning, annual giving, donor retention, stewardship systems, appeals that convert, major gift cultivation
- Strategic storytelling foundations: Brand clarity, donor psychology, story structure, authentic narratives that inspire action and most importantly belief
- The integration that makes both work: How to use story in every fundraising tactic, how to build fundraising strategy around your authentic voice
You're a great fit if:
- You're tired of fundraising feeling like pushing a boulder uphill
- You know your work is important but struggle to explain it clearly
- Your donor retention is lower than you'd like (and you're not sure why)
- You feel like you're always scrambling for stories or content
- You want to build sustainable support, not just get through the next campaign
This course is designed for
What to expect
Each week includes:
Watch at your own pace - 2-3 sessions
Hands-on exercises that build toward your final take aways
Q&A with instructors, real-time coaching and troubleshooting, Peer feedback
By week 7, you'll have a complete, actionable strategy you can start implementing immediately
What you're getting
From Transactional to Transformational
(Not your average) fundraising course
- Early Bird Discount – $899 (Before March 27th)
- Single enrollment – $999
Bringing colleagues? Save when 2+ people from your organization enroll together and implement together. Contact us to learn more
Why choose LUNA?
Designed for Impact
Practical tools, custom content, and curated resources tailored to your mission.
Community Powered
Connect in the LUNA Town Square™, our virtual hub for live sessions, peer interactions, and expert-led discussions.
Guided Growth
Our online and hybrid courses, including the flagship Level-Up Nonprofit Accelerator, will supercharge your organization.
"I have learned so, so much! It has been a game changer for us. I’ve met other, wonderful nonprofits that I am learning from. It’s the best investment you can make in yourself as a leader."
Frequently Answered Questions
This course was built for the people doing the hard work at small to mid-size nonprofits; often wearing more than one hat with never enough time or budget. Executive Directors, Development Directors, combined communications-and-fundraising roles, Program Directors who need to articulate impact, and emerging leaders building their skill set will all find exactly what they need here. All experience levels welcome. If you've ever thought, "I know our work matters, I just don't know why donors aren't connecting with it," you're in the right place.
This is active learning, not a webinar series. At LUNA, we believe real change happens when you do, not just when you listen.
Each week, you'll complete self-paced video sessions and worksheets before joining a live group session where instructors and peers push your thinking, answer your questions, and give real feedback on your real work. Come prepared; the live sessions are where the magic happens.
Every assignment builds toward your Capstone project, a complete, ready-to-implement strategy you'll finish by week seven: brand foundation, story bank, development plan, donor strategies, and a polished year-end appeal. Not drafts. Developed tools.
We strongly recommend that you participate in the live sessions, it's where things really come together. However, if you miss a live session, the recording will be there. And when the course ends, you keep lifetime access to all materials, free membership in the LUNA Town Square community, and discounted rates on future LUNA courses. Your place in this community doesn't end when the course does.
Most fundraising courses teach tactics without the story foundation that makes them work. Most storytelling courses skip fundraising strategy entirely. You end up with one piece, but not both. Kevin, Mauricio, and Glenn bring decades of real-world brand strategy and nonprofit fundraising experience to a course built from the ground up to integrate both, week by week, the way they actually function in real organizations with real donors.
Early bird enrollment is $899 before March 27th. Standard enrollment is $999. Two or more people from the same organization? Contact us for group pricing, implementing together always accelerates results. Partial scholarships are also available for organizations that meet certain focus requirements and are raising less than $250,000 annually from individuals. We believe the right course shouldn't be out of reach for the missions that need it most. See if you qualify.
Once you have started the course, refunds are no longer available.
By week seven you'll have a ready-to-implement strategy; brand foundation, story bank, development plan, donor journey map, and a polished year-end appeal. Not drafts. Finished tools, built with direct guidance from your expert instructors every step of the way. After the course, you keep lifetime access to all materials, free membership in the LUNA Town Square community, and discounted rates on future LUNA courses. Your place in this community doesn't end when the course does.
LUNA is a community of continuous learners. Your place in that community doesn’t end when the course is finished. Participating in the course gives you free access to our community on LUNA Townsquare. You can always connect with our Community Manager to ask any questions. You can also find lots of helpful resources, forums, and live events in the community. We even offer optional coaching packages with the instructors so you can ask questions, workshop ideas, or seek advice.
As a member of the community, you will receive:
- Continued access to the course materials
- Free membership to our LUNA Town Square community and access to our resource libraries, forums, and LUNA Live events
- Discounted rates to other LUNA courses
Your journey begins with the APPLY button. Grab the early bird rate before March 27th, and we'll see you in Module 1. Questions before committing? We're easy to reach at Hello@LunaExperience.org. We'd love to help you figure out if this is the right fit. Enroll now.
